There is a myth of multitasking, which many have bought into, but which reduces their effectiveness and productivity. I still remember when I was struggling with this in my job and an article in Time magazine from 2006 struck a cord with me as I read it: There’s substantial literature on how the brain handles multitasking. And basically, it doesn’t. The Time magazine article focuses on what a 2005 Kaiser Family Foundation study dubbed "Generation M," a group of young people (ages 8 to 18) who were increasingly engaging in "media multitasking." The article found that while the total time spent with electronic media hadn't increased significantly, the amount of media consumed within that time had, thanks to activities like instant messaging while watching TV or doing homework. The key scientific finding highlighted in the article is that the human brain does not truly multitask. Instead, it performs a rapid toggling between tasks . When an individual attempts ...
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